Your work. Your records.
Marketing Analyst Workplace Records
Marketing research can involve survey design, competitor analysis and explaining results to decision-makers. If a workplace concern centers on a campaign or report, distinguish your analysis from the business decision made using it. A clear timeline shows the original question, data available at the time and changes in the expectations used to evaluate your work.
Call now(800) 800-5555Free initial case evaluation. Representation depends on work state and case eligibility. This guide explains record preparation; it does not determine whether a legal claim exists.
A record map for your role
What to organize first
Metric version
List the measure used to assess you and the date any definition changed, together with the original assignment or permitted feedback.
Research sequence
Note when inputs, revisions and approvals arrived so a reviewer can distinguish analysis time from waiting for a decision.
Employment event
Describe the warning, reassignment or other action you want reviewed and connect it to the research timeline without including individual audience records.
Start with the work you actually do
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
O*NET classifies this occupation as Market Research Analysts and Marketing Specialists (13-1161.00). Its description covers a typical occupation, not every workplace or individual job. It does not establish employee status, overtime eligibility or employer misconduct.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.Source task 5434 · updated 08/2026
- Seek and provide information to help companies determine their position in the marketplace.Source task 5437 · updated 08/2026
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.Source task 5439 · updated 08/2026
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.Source task 5433 · updated 08/2026
A reference point for your pay records
May 2025 wage estimates by state
Compare your pay records with published BLS estimates for Market Research Analysts and Marketing Specialists (SOC 13-1161). These describe an occupation across employers. They are not a required pay rate, an overtime calculation, or evidence of discrimination or unpaid wages.
Select your work state to see its published pay range. No personal pay information is requested or sent.
The 25th and 75th percentiles mark the middle half of the estimated wage distribution; the median is its midpoint. Actual pay can differ with experience, employer, location and duties. Hourly and annual figures are shown as published, without converting one into the other.
All published state estimates for this occupation
| State | Hourly 25th | Hourly median | Hourly 75th | Annual median |
|---|---|---|---|---|
| Alabama | $22.27 | $28.62 | $38.31 | $59,530 |
| Alaska | $25.75 | $32.07 | $39.66 | $66,710 |
| Arizona | $24.03 | $34.59 | $47.02 | $71,940 |
| Arkansas | $22.95 | $31.46 | $49.24 | $65,430 |
| Connecticut | $27.98 | $37.38 | $50.19 | $77,740 |
| Delaware | $37.52 | $48.69 | $65.33 | $101,270 |
| Florida | $25.31 | $36.27 | $47.89 | $75,450 |
| Georgia | $24.73 | $36.47 | $51.57 | $75,850 |
| Hawaii | $20.21 | $28.55 | $38.17 | $59,390 |
| Idaho | $22.78 | $29.31 | $40.54 | $60,970 |
| Indiana | $23.61 | $30.63 | $41.38 | $63,700 |
| Iowa | $24.04 | $31.92 | $41.19 | $66,390 |
| Kansas | $25.41 | $33.86 | $46.52 | $70,430 |
| Kentucky | $23.05 | $29.56 | $37.64 | $61,480 |
| Louisiana | $22.00 | $28.70 | $39.74 | $59,690 |
| Maine | $26.19 | $34.61 | $47.51 | $71,980 |
| Michigan | $24.04 | $32.11 | $47.03 | $66,780 |
| Minnesota | $30.70 | $42.07 | $59.48 | $87,510 |
| Mississippi | $20.60 | $27.23 | $35.57 | $56,640 |
| Missouri | $23.41 | $33.72 | $48.42 | $70,140 |
| Montana | $25.57 | $32.73 | $38.81 | $68,080 |
| Nebraska | $22.88 | $28.84 | $38.04 | $60,000 |
| New Hampshire | $25.18 | $31.04 | $46.37 | $64,570 |
| New Mexico | $23.45 | $29.79 | $37.85 | $61,950 |
| New York | $34.90 | $47.39 | $62.23 | $98,580 |
| North Carolina | $28.09 | $37.70 | $52.79 | $78,410 |
| North Dakota | $23.50 | $29.61 | $38.41 | $61,580 |
| Ohio | $25.20 | $35.00 | $47.15 | $72,790 |
| Oklahoma | $21.81 | $29.78 | $39.79 | $61,940 |
| Pennsylvania | $23.94 | $33.06 | $46.48 | $68,760 |
| Rhode Island | $30.42 | $41.46 | $49.68 | $86,240 |
| South Dakota | $25.07 | $30.53 | $42.48 | $63,490 |
| Tennessee | $24.91 | $33.55 | $46.40 | $69,790 |
| Texas | $25.03 | $34.87 | $47.27 | $72,520 |
| Utah | $22.12 | $30.11 | $41.08 | $62,630 |
| Vermont | $29.47 | $36.00 | $43.26 | $74,880 |
| Virginia | $27.37 | $37.01 | $50.78 | $76,980 |
| West Virginia | $18.39 | $25.17 | $33.44 | $52,340 |
| Wisconsin | $25.22 | $31.15 | $43.06 | $64,800 |
| Wyoming | $22.88 | $29.32 | $37.51 | $60,990 |
“Not published” preserves unavailable or suppressed source cells. “Above reporting limit” preserves a top-coded source value without inventing a number. A missing state estimate does not establish service eligibility. The data describe wage and salary employment; they do not measure self-employment income.
Source: BLS May 2025 state workbook · OEWS tables · BLS technical notes. Use your own schedule, pay statement and compensation terms to identify the question you want reviewed.
Identify the measurement definition
Record the metric, reporting period and source used in the disputed evaluation. Note whether the definition changed, such as moving from responses to completed purchases, or whether data arrived after your report. Explain what you knew when you submitted the analysis. Keep permitted feedback and assignment instructions rather than downloading audience-level data to reconstruct a dashboard outside its approved environment.
Separate research limits from delivery issues
Describe the survey, sample or competitor information requested and any limits you reported. Record a revised brief, budget constraint or change in target market that affected the research. Distinguish a recommendation you made from a decision adopted by management. For criticism about a deadline, note when you received the necessary inputs and when you raised a delay.
Protect participants and commercial plans
Do not include respondent identities, advertising identifiers, confidential campaign plans or unreleased competitor reports in a personal employment folder. You can describe a disputed chart or method and identify its stored location. Keep your own employment review and response separately. Avoid presenting a campaign’s result as proof of unfair treatment without also explaining the specific workplace action and its timing.
Choose your next step
Review the workplace retaliation guide, unpaid wages guide, or discrimination guide if those concerns fit your experience. A job title alone does not establish a claim.
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